Local search engine optimisation (SEO) is a key aspect of dental marketing for both large and small practices. By optimising your online presence with local keywords, you can appear prominently in search results for users looking for dental services in your area – boosting visibility and driving new patient enquiries.

Using a combination of high-intent keyword research and geo-targeting, you can achieve this by writing valuable website content that resonates with your local audience. Focus on providing valuable information for people searching for dental services and answer their questions. This will help them decide to visit your clinic and convert into a paying customer.

Creating value-based content can also help you rise to the top of local search rankings. For example, if you notice a news item in the local paper about the advice from a children’s surgery or organisation on keeping kids’ teeth healthy and strong, create a blog post around this. You could also consider partnering with the local branch of a charity to host a free dental health event and raise awareness about oral hygiene.

The most important thing to remember about local SEO for dentists is that it’s not something that can be achieved overnight, and requires ongoing investment to maintain and improve your visibility. Your competitors are working hard to optimise their online presence and appear in the search results for users searching for dental services, so it’s vital that you stay one step ahead.

To maximise your online visibility, it’s a good idea to optimize your website for mobile use by improving page load speed, simplifying navigation and making links and buttons clickable on smaller screens. It’s also a good idea to incorporate geo-targeted keywords into the title tags, meta descriptions and body text of your website pages. Lastly, it’s essential to ensure that your Google Business Profile is fully optimized with accurate information about your business, services offered and positive reviews from past patients.

If you have multiple locations within your dental practice, it’s a good idea to create a separate web page for each location with details about the dentists and team at each clinic, as well as the treatments available. You can also include a Google Map on these pages to help potential patients find your clinic and boost your local search ranking.

Finally, it’s worth actively encouraging satisfied patients to leave positive reviews on your Google Business Profile and other online review platforms. This can help you boost your local search ranking and attract new patients. You can do this by asking them to provide feedback in-person after their appointment, or by sending a post-treatment email and text message asking them to provide a testimonial. It’s also important to respond to negative reviews in a professional manner, as this can be an excellent way to enhance your reputation and build trust amongst your client base.