Activity Map is an intuitive browser plugin that overlays important real-time data directly on the web page and digital property being monitored. It helps you understand which elements on a webpage or digital property drive engagement, and which ones are underperforming. It enables you to quickly make decisions about what’s working, and what’s not, so you can optimise your website, pages, and properties for maximum conversion.

In a digital landscape that is changing rapidly, it’s important to stay up-to-date with the latest trends and insights. With Activity Map, you can see the latest metrics that are coming into your Adobe Analytics account – so you can identify and address issues before they become critical.

Getting started with Activity Map

To get started with Activity Map, you first need to create an account and log in to your Adobe Experience Cloud user administration console. Once you’ve logged in, you can enable and deploy Activity Map across your website. Once you’ve enabled and deployed Activity Map, you can use the Activity Map browser plugin to view visual overlays of link tracking data on your site (including quantitate ranking in terms of both historic and in real-time data).

Using Activity Map

When you open an activity map, you’ll find a number of devices on the map. Click on any device to see a detailed list of the device’s name, IP address, and MAC address. You can also change the color of a device to show its severity level or to indicate when the device connected.

You can also view a time interval in the top left corner of the map to see how devices connected or disconnected between two time intervals. This lets you compare devices, which can help you identify issues that might be affecting your performance or security.

Creating an activity map is easy. Depending on how you’ve set up your map, you can filter the devices on your map by their group membership or by a specific step. For example, you can select HTTP Servers to only see devices in this group. You can also use the filters to choose a specific year or select specific months.

The color of a circle label corresponds to the device’s most severe alert status during the time interval. For example, red indicates a device that was the victim of a detection and teal indicates a device that was the offender.

Clicking a circle label that contains a detection marker on the activity map opens a drop-down menu that allows you to navigate to the detail page for that detection. The detail page provides more information about the type of detection, when it occurred, and the duration of the issue.

You can also add detections to the map, which are animated pulses that appear around a circle label. Detections are assigned to devices by the ExtraHop system based on machine learning, which monitors traffic for anomalies or unexpected behaviors. The color of the detection marker is red if the device was identified as an offender and teal if it was the victim.