The American Marketing Association Milwaukee Chapter is the longest standing association of marketing professionals in Wisconsin. It offers opportunities for education and networking. As a member, you will learn about the best practices in marketing and promoting your company.
There is more to the marketing world than just putting up a snazzy website. One of the most important things you can do is find and join the right local groups. These include the Chamber of Commerce, Rotary Club of Milwaukee, and more. In addition to a wide array of networking events, these organizations are also a great resource for getting your name out in the community. This includes the official Visitors Guide which is distributed to 200,000 visitors each year.
Another savvy way to reach your prospective customers is to create a video presentation. This can be done in-house, or outsource the job to a production house. While this is the most expensive option, the results are well worth the effort. Among the advantages are an attractive ROI, better access to your target audience, and an added level of confidence.
To make the video presentation a success, you need a crew with experience, a budget to match, and a well-defined scope of work. A few key points to keep in mind are who your target audience is and what sort of product or service you are trying to promote. Of course, the video will likely feature only one of your products, but it’s a good idea to keep in mind what type of message you want to convey before you begin shooting. If you have a budget, there are plenty of talented video producers in and around the city.
Besides a video, the best way to tell your story is to include a brochure. This The Guide to Milwaukee Marketing is a more traditional form of marketing. In fact, this is the best way to make sure your visitors remember your business. Your brochure should contain the main selling point, but you may also include other information such as contact and address details, so that your audience does not forget to take it home with them. You can also send it out by email or post it on social media.
Finally, the best way to promote your business is to engage in a community event or volunteer activity. Whether you are a first-timer or an old pro, Milwaukee is a great place to find and participate in a worthwhile cause. Taking the time to learn about the community you live in is a great way to show your support, and it can help you meet people who share your interests. For example, many journalists enjoy a nice happy hour at one of Milwaukee’s many breweries.